For commerce

Recover carts, answer order questions, sell in the chat

WhatsApp is where customers ask "where is my order?" and where they are most likely to come back and buy. WaFi handles both — order support automatically, and campaigns that reach people who actually opted in.

Official WhatsApp Business API Your own verified number Answers from your documents only Set up in a day
A customer paying by card at a retail counter
The problem

What this actually costs you today

Retail support is dominated by three questions: where is my order, can I return this, and do you have it in my size. They are simple, they are constant, and they are the reason support queues exist.

The same channel is also the most direct marketing route a brand has — but only if it is used carefully. WhatsApp punishes businesses that message people who did not ask, and rewards the ones that do not.

"Where is my order?"

The single most common ticket in retail, and the easiest to answer automatically.

Carts abandoned at checkout

Customers leave for a dozen reasons, and email recovery is largely ignored.

Returns generate long threads

Policy questions, eligibility, process — repeated for every request.

Marketing that gets you blocked

Broadcasts to people who never opted in damage your number's quality rating and cost you the channel.

How WaFi handles it

Three ways this runs without you

Real conversations, on the channels your customers already use.

Knowledge Base

Policies answered exactly, not approximately

Upload your returns policy, shipping timelines, size guides and warranty terms. Customers get the actual policy rather than an agent's recollection of it, which is also how you stop giving away refunds you never promised.

For order-specific answers, an HTTP request node can look the order up in your store and put the real status in the reply.

E E-commerce & Retail Knowledge Base
Can I return something I bought 3 weeks ago?
Yes — returns are accepted within 30 days of delivery, provided the item is unworn with tags attached. Three weeks is within that window. Sale items marked final sale are the exception.
How do I send it back?
Request a return in your account, print the prepaid label, and drop it at any partner point. Refunds are processed within 5 working days of arrival.
WhatsApp Flow

Bring the abandoned cart back

When a customer who has opted in leaves items behind, a template goes out a few hours later with what they left and a link back to checkout. Because WhatsApp messages are actually read, recovery rates are in a different league from email.

Order updates work the same way — confirmation, dispatch and delivery, each as an approved utility template, which costs less than marketing and is welcomed rather than tolerated.

E E-commerce & Retail WhatsApp Flow
Automated · cart recovery Hi Rhea — you left the Linen Shirt (M, Sand) in your bag. It is still available, and your basket is saved for 48 hours.
Do you have it in L?
Yes, size L is in stock in Sand and in White. Shall I update your bag to L?
yes sand
Updated — here is your checkout link.
Instagram Flow

Answer product DMs and comments at scale

Product posts generate constant DMs about price, size and availability. WaFi answers them from your product information immediately, and moves the buying conversation to WhatsApp where the catalog and checkout link live.

The Instagram handle is stored on the contact, so the same person is recognised when they later message on WhatsApp.

E E-commerce & Retail Instagram Flow
is the jacket in the last post still available?
The Quilted Jacket is in stock in S, M and L — £129. The XL sold out this morning but restocks next week.
M please, how do I order
I can send you a direct checkout link on WhatsApp, or you can order from the link in our bio. Which is easier?
Deflected
"where is my order" tickets before they reach an agent
Recovered
carts on a channel people actually read
Opt-in only
campaigns, protecting your number's quality rating
In-chat
catalog browsing without leaving WhatsApp
Getting started

Live in about a day

Upload policies and guides

Returns, shipping, sizing, warranty.

Connect your store

Zapier, webhooks or an HTTP request node for live order status.

Set up order templates

Confirmation, dispatch, delivery — utility category, lower cost.

Grow an opt-in list

Click-to-chat links and QR codes, so every contact asked to hear from you.

Questions

Straight answers

Can it tell a customer where their order is?

Yes, if it can reach your store. Use the HTTP request node or an integration to fetch live status, then the reply carries the real tracking information.

Is cart recovery allowed on WhatsApp?

To customers who have opted in to hear from you, yes, as an approved template. Messaging people who have not opted in is what gets numbers restricted.

Do I need a Meta catalog?

Only for in-chat product browsing. You can sell perfectly well with links and images without one.

See it working on your own numbers

We will connect your WhatsApp number, load your documents and show you real answers to your real questions — before you commit to anything.

No card required for the walkthrough.

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