Answer every Instagram DM, including the ones at 2am
Instagram is where interest starts and where most of it is lost. WaFi answers DMs, story replies and ad referrals from the same knowledge base as WhatsApp, in the same inbox, with the same team.
A post performs, the DMs arrive in a burst, and most of them are never answered. Not because nobody cares, but because they land in an app nobody is monitoring at the moment they arrive.
Connecting Instagram puts those messages in the same inbox as WhatsApp, answerable by the same automation and the same knowledge — so a burst of interest turns into conversations instead of a notification badge.
The parts that matter
DMs answered instantly
From your own documents, at any hour, in the customer's own words.
Story replies too
A reply to a story is an enquiry; it arrives in the inbox like any other message.
Ad referrals identified
Someone arriving from a click-to-message ad can be greeted knowing which ad brought them.
One inbox, both channels
Instagram and WhatsApp side by side, with the same assignment and notes.
Handover on contact
The bot stands down the moment a person replies, and stays quiet.
Enquiries become leads
A DM can create a CRM lead with the question attached, so nothing is lost overnight.
Moving the conversation to WhatsApp
Instagram is where people find you; WhatsApp is where business gets done, because it carries documents, templates and a phone number you can keep talking to. The natural pattern is to answer the question on Instagram and offer to continue on WhatsApp — which also converts an anonymous handle into a contact.
- The handle is stored — the same person is recognised later on WhatsApp
- Shared knowledge — the two channels cannot contradict each other
- One lead record — regardless of where the conversation started
What Instagram does not allow
Instagram messaging is narrower than WhatsApp and it is worth knowing where the edges are. There is a 24-hour reply window, no template mechanism to reopen it, and no bulk messaging. Instagram is for answering people who contacted you — not for broadcasting.
- 24-hour window — replies must be inside it
- No broadcasts — there is no Instagram equivalent of a campaign
- A Business or Creator account connected to a Facebook Page is required
Straight answers
What do I need to connect Instagram?
A Business or Creator account linked to a Facebook Page, with messaging access granted during connection.
Will it reply to comments?
The automation handles direct messages and story replies. Comments are a different surface and are not auto-answered.
Can I send an Instagram campaign?
No, and neither can anyone else — Instagram has no bulk messaging. Use it to answer inbound interest, and WhatsApp with proper opt-in for outbound.
Does it use the same knowledge base?
Yes. The same documents answer both channels, which is what stops them giving different answers.
Works with
Knowledge Base
Your house manual, price list, policies and FAQs become a searchable brain for WhatsApp and Instagram — with separate scopes so one property, branch or product never answers for another.
ExploreShared Team Inbox
Every WhatsApp and Instagram conversation in one place, assigned to a person, with internal notes, full history and automation that knows when to get out of the way.
ExploreAI Assistant
Most business chatbots fail in the same way: asked something they do not know, they invent an answer. WaFi's assistant answers from the documents you upload and nothing else — and when they do not cover the question, it says so and hands over.
ExploreSee it working on your own numbers
We will connect your WhatsApp number, load your documents and show you real answers to your real questions — before you commit to anything.
No card required for the walkthrough.