Feature

Reach thousands, without losing your number

Personalised WhatsApp campaigns to people who opted in, with scheduling, recurrence, follow-up flows and reporting that shows what actually happened — not just what was sent.

Start free See the whole platform

WhatsApp is the highest-attention channel most businesses have. It is also the one with the least tolerance for abuse: message people who did not ask, and the blocks that follow cost you the channel itself.

Campaigns in WaFi are built around that reality. Target people who opted in, send something worth reading, and measure whether it produced a conversation rather than counting deliveries.

What it does

The parts that matter

Personalised per recipient

Variables filled from contact fields, so every message reads as though it was written for them.

Targeted audiences

Send to a list, a set of tags, or a filtered segment — with the recipient count updating as you narrow it.

Scheduled and recurring

Send now, book it for later, or repeat on a schedule with each run reported separately.

Follow-up flows

A reply within your chosen window starts a chatbot flow automatically.

Opt-outs enforced

Unsubscribed contacts are removed from the audience before you send, not after they complain.

Reporting that means something

Delivered, read, failed and replied — plus leads created, which is the number that matters.

Why your audience size should go down, not up

The instinct is to send to everyone. The arithmetic disagrees: a campaign to three hundred people who want it outperforms one to three thousand who do not, and it does not damage the quality rating that governs how much you can send next month.

Segment before sending — lists and tags, not "all contacts"
Test on yourself first — every campaign, every time
Give people an exit — an opt-out line costs less than a block

Reading the report properly

Delivered is not success; it means the phone received it. Read tells you it was seen. Replies and leads tell you it worked. A campaign with a high read rate and no replies had the wrong message, not the wrong list.

Failures are diagnosable — mostly number format or no WhatsApp account
Conversions tracked per run — recurring campaigns never inflate each other
Replies become leads — when you turn that on

Questions

Straight answers

How many messages can I send?

Meta sets a messaging limit per number, which rises as your number demonstrates good engagement. Your plan also carries a campaign allowance.

Do I need an approved template?

Yes. A campaign reaches people outside the 24-hour window, and that always requires a template Meta has approved.

Can I import a purchased list?

You should not. Bought lists are not opt-in, and the blocks that follow will damage your number's rating and can get it suspended. Build a list with click-to-chat links, QR codes and forms instead.

Can I cancel a scheduled campaign?

Yes, up until it starts sending.

See it working on your own numbers

We will connect your WhatsApp number, load your documents and show you real answers to your real questions — before you commit to anything.

Start free Talk to us

No card required for the walkthrough.